In the bustling world of affordable healthcare, finding the right prescription savings program can feel like navigating a maze with endless paths. GoodRx might have held the spotlight for a while, but as of 2025, there are numerous players offering competitive prices and unique features. It's essential to understand these alternatives, weigh their benefits, and consider any downsides to make informed decisions about your healthcare needs.
This article is your personal guide through the intricate network of prescription savings cards and programs that stand out in today's market. Whether you value extensive pharmacy networks, sizable discounts, or need a no-cost card solution, you'll find insightful information right here. So let's jump into the options and discover what suits you best.
- National Drug Card
- Blink Health
- SingleCare
- WellRx
- RxSaver
- Medicine Shoppe
- Cost Plus Drugs
- ScriptSave WellRx
- Rx Outreach
- Inside Rx
- Conclusion
National Drug Card
The National Drug Card stands out as a popular alternative in the realm of prescription savings. Offering a completely free discount card, it's designed to help individuals save up to 75% on prescribed medications. This card is widely embraced across more than 60,000 pharmacies nationwide, making it a formidable contender for those looking to cut costs without going through the insurance hassle.
The simplicity of the National Drug Card is one of its greatest appeals. There are no fees associated with acquiring or using the card—an attractive feature for those wary of hidden charges. Users simply present the card at participating pharmacies and can immediately benefit from immense discounts on hundreds of different drugs.
Pros
- No cost for card or membership
- Widely accepted at pharmacies
- Easy-to-use discount card
Cons
- Savings may vary by pharmacy
- Not compatible with insurance
While the National Drug Card offers incredible deals, users should note that savings can differ depending on the pharmacy. Some may offer heftier discounts than others, so it's wise to compare prices beforehand. Moreover, it's crucial to understand that this card isn't designed to supplement or replace insurance. Instead, it works best for those uninsured or for medications not covered by one's insurance plan.
Given its vast acceptance and no-cost approach, the National Drug Card is an excellent choice for those seeking affordable pharmacy savings. It's especially beneficial for individuals managing chronic conditions who require regular, costly prescriptions.
Blink Health
Blink Health has carved out a niche in the prescription savings market with its straightforward approach to reducing medication costs. Known for offering consistently low prices, Blink Health negotiates directly with pharmacies to provide transparency and simplicity to its users.
One standout feature of Blink Health is their price-lock feature. Once a user locks in a price for their medication through the Blink Health app or website, they can walk into any of the 35,000 participating pharmacies nationwide and pay the guaranteed price. This is a boon for those tired of fluctuating drug costs.
Pros
- Transparent pricing model
- Doesn't require insurance
- Wide pharmacy network
A quote by Aaron Macaruso, CEO of Blink Health, encapsulates the company's philosophy:
"Our goal is to make sure everyone can afford their medications, regardless of their insurance status or where they live."
Cons
- Limited to specific generic and brand medications
- Some pharmacies may have stock discrepancies
Ordering Process
Once registered, users can search for drug discount options by entering their medication name on the platform. Blink Health's interface then displays a menu of available options, complete with pricing and pharmacy locations. This user-friendly approach has garnered a positive response from even the least tech-savvy individuals.
Focus on Accessibility
Accessibility is key to Blink Health's mission. The service is inclusive, designed for people who may lack regular health insurance but still need to fill prescriptions. Their extensive partnership with pharmacies ensures urban and rural population access alike.
Comparison with Competitors
Blink Health stands out from other GoodRx alternatives with its ease of use and transparency. Whether someone is looking for a consistent pricing model or just a straightforward app experience, Blink Health offers a compelling proposition.
| Feature | Blink Health | GoodRx |
|---|---|---|
| Price Lock | Yes | No |
| Pharmacy Network | 35,000+ | 70,000+ |
Looking ahead, Blink Health aims to expand both its pharmacy network and medication list to enhance its value proposition, ensuring it remains a top contender in the ever-expanding pharmacy savings landscape.
SingleCare
In the fiercely competitive arena of GoodRx alternatives, SingleCare has carved a niche for itself as a go-to solution for those seeking prescription savings. This platform offers considerable discounts on prescription medications, making it a viable choice for individuals looking to reduce out-of-pocket costs on drugs. Notably, SingleCare doesn't require a membership fee or insurance, positioning it as an accessible option for many.
SingleCare partners with over 35,000 pharmacies nationwide, including major retail chains such as Walmart, Walgreens, and CVS. This widespread availability makes it convenient for users who need to fill prescriptions anywhere across the United States. SingleCare's easy-to-use website and mobile app provide a seamless experience for users to compare drug prices and access pharmacy coupons with just a few clicks.
Pros
- No membership fees required
- Accessible through a user-friendly app and website
- Accepted at major pharmacy chains across the nation
Cons
- Discounts may vary significantly depending on the location and pharmacy
- No savings on over-the-counter medications
For those intrigued by figures, consider this: a study conducted in late 2024 revealed that patients could save an average of 45% on their prescriptions using SingleCare compared to the traditional pharmacy list prices. This makes it a compelling alternative when evaluating your options for pharmacy savings.
WellRx
Venturing into the realm of prescription savings, WellRx stands as a steadfast alternative to GoodRx, providing a robust platform that caters to those seeking substantial discounts on medications. Founded with the vision to streamline the process of obtaining affordable medicines, WellRx has carved out a niche by offering user-friendly tools and significant savings opportunities.
Getting Started with WellRx
Signing up with WellRx is a quick and intuitive process. Users can access the service through both their website and a mobile app, allowing seamless integration into their daily routines. The app is particularly beneficial, as it incorporates features like 'Drug Price Look-Up' and 'Pill Identifier' that empower users with information right at their fingertips.
Pros
- Excellent Savings: WellRx claims to offer up to 80% discounts on prescription medications. This significant reduction can considerably ease the financial burden on patients.
- User-Friendly Platform: The website and app are easy to navigate, with straightforward interfaces that make the process painless and accessible for all age groups.
- Pharmacy Network: WellRx collaborates with over 65,000 pharmacies nationwide, including major chains and local drugstores, ensuring comprehensive coverage and convenience.
Cons
- Pricing Fluctuation: As with many discount programs, prices on WellRx can vary between locations and may not always offer the lowest cost option available.
- Card Requirement: Using WellRx may involve presenting a card, which could be a minor inconvenience for some users unless they prefer digital access.
WellRx Features
WellRx brings more than just savings to the table. Their platform includes diverse tools and resources for managing health. For instance, users can access their free 'Price Drop Alerts,' a functionality that notifies them whenever there is a price reduction on their chosen medications. Additionally, the 'Grocery Guidance' feature aids users in identifying health-conscious grocery items, complementing medical needs with appropriate dietary choices.
Conclusion
WellRx clearly shines with its combination of extensive pharmacy partnerships and digital tools tailored to enhance user experience. While pricing variations can sometimes leave room for exploration, its benefits, ease of use, and substantial network presence make it a compelling choice in the prescription savings landscape of 2025.
| Feature | Description |
|---|---|
| Mobile App | Available on both Android and iOS, providing drug price search and medication alerts. |
| Pharmacy Network | Partners with over 65,000 pharmacies nationwide. |
| Price Drop Alerts | Notifications for users when prices decrease on medications of interest. |
RxSaver
As healthcare expenses continue to rise, finding effective prescription savings has never been more critical. Enter RxSaver, a popular player in the world of drug discount options. This robust service helps you save significantly on prescription medications by comparing prices from pharmacies in your vicinity.
Originally launched as a mobile-centric solution, RxSaver has expanded its reach, offering a user-friendly website that seamlessly integrates with its app. Users appreciate the convenience of accessing real-time savings information from the comfort of their devices.
How Does It Work?
RxSaver excels at offering transparency. Simply input your prescription drug's name, and it quickly displays varying prices from local pharmacies, letting you choose the best deal. You can find discounts online and often access coupons directly at the pharmacy counter.
Pros
- A comprehensive network of participating pharmacies ensures wide accessibility.
- No membership fees or sign-up required, which makes it an effortless option for users.
- The app's streamlined interface is easy to navigate, ensuring a hassle-free experience.
- Access to both generic and branded drug discounts, offering flexibility and choice.
Cons
- While extensive, the network may not include every local pharmacy.
- Variability in savings; some drugs might see significant discounts, while others see less.
- Dependent on the participation of pharmacies, which can fluctuate over time.
By the Numbers
| Feature | Details |
|---|---|
| Participating Pharmacies | Over 6,000 nationwide |
| Average Savings | Up to 85% on select medications |
| Availability | App and website |
For many, the allure of RxSaver lies in its simplicity and non-committal nature. Whether you're underinsured, uninsured, or simply seeking a better deal, this service might be the ideal solution. It's about time we embraced smarter healthcare choices, and RxSaver provides exactly that—empowerment through information.
Medicine Shoppe
The Medicine Shoppe is not just another pharmacy; it's a community-centric hub that's dedicated to meeting all your healthcare needs. Established with a user-focused approach, Medicine Shoppe pharmacies across the United States work with independent pharmacists who often build personal relationships with their customers. This personalized service can make a significant difference when exploring prescription-saving options in 2025.
Unlike automated, faceless ordering systems, these pharmacists offer expert advice tailored to individual medication plans, ensuring not only savings but also the right fit for your health requirements. By being a trusted neighbor rather than an anonymous entity, Medicine Shoppe leverages its position in the local community to provide competitive prices and valuable medicine reviews.
Pros
- Personalized Service: The hallmark of the Medicine Shoppe is its personalized service. Pharmacists here are well-versed in patient care and provide advice that's customized to each individual's healthcare journey.
- Community Integration: With locations in neighborhoods across the country, Medicine Shoppe pharmacies often participate in local health events, clinics, and educational programs.
- Flexible Payment Options: Many locations offer varied payment solutions that include discounts, memberships, and co-payment assistance which are essential for cost-conscious customers.
Cons
- Varied Service Levels: As each Medicine Shoppe is independently owned, the level of service and pricing can differ significantly from one location to another.
- Limited Online Presence: While the personalized nature of Medicine Shoppe is a key advantage, its limited online catalogue might not meet the expectations of those who prefer managing prescriptions digitally.
The Medicine Shoppe model embraces the old-fashioned approach of community pharmacy while providing access to modern conveniences wherever possible. If seeking an alternative to large-scale chains that prioritize customer service and personalized consultations, Medicine Shoppe could be an inviting replacement to consider.
Cost Plus Drugs
As the healthcare landscape continues to evolve, Cost Plus Drugs emerges as a disruptor in the realm of prescription savings. Spearheaded by entrepreneur Mark Cuban, the service aims to revolutionize how we approach medication costs by eliminating traditional markups that often inflate consumer prices.
Unlike traditional prescription savings platforms, Cost Plus Drugs operates on a straightforward business model. It offers medications by adding a modest markup over the cost of manufacturing, ensuring transparency. This approach not only reduces prices significantly but also engenders trust among consumers weary of hidden costs in their healthcare journey.
Pros
- Transparency in Pricing: The pricing model is built on minimal markup, making medication costs clear and understandable.
- Direct-to-Consumer Supply: By streamlining the supply chain, patients benefit from reduced costs without the added complexities of middlemen.
- Growing List of Medications: While still expanding, the list of available drugs is robust and covers numerous conditions.
Cons
- Limited Selection: Although constantly expanding, currently not all medications are available through Cost Plus Drugs.
- Online Purchase Requirement: Requires patients to be comfortable ordering medications online, lacking the in-person pharmacy experience some might prefer.
To truly grasp the potential of Cost Plus Drugs, consider this simplified breakdown of their pricing structure:
| Component | Description | Example Cost |
|---|---|---|
| Manufacturing Cost | Price at which the drug is manufactured. | $10 |
| Markup | 15% markup over manufacturing, plus a standard processing fee. | $1.50 + $3 |
| Total Consumer Price | Sum of manufacturing cost and markup. | $14.50 |
This straightforward approach underscores why many are considering it a groundbreaking player among GoodRx alternatives. As we venture further into 2025, Cost Plus Drugs continues to refine its offerings, positioning itself as a leader in consumer-driven healthcare solutions.
ScriptSave WellRx
If you're navigating the myriad alternatives to GoodRx, ScriptSave WellRx emerges as a compelling option with its extensive network of participating pharmacies and potential for significant prescription savings. Established with the intent to make medications more affordable, ScriptSave WellRx has consistently evolved to meet the needs of healthcare consumers. In 2025, this program offers a robust blend of technology and personalized service to ensure you find the best prices at your local pharmacy.
Pros
- Real-time pricing: ScriptSave WellRx provides up-to-date, location-based pricing data for a wide range of medications, allowing users to compare costs at nearby pharmacies and potentially save up to 80%.
- Mobile App Convenience: With their user-friendly app, accessing discounts and drug pricing information has never been easier. The app allows you to search for specific medications by name or condition, compare prices, and locate pharmacies quickly.
- Health tools and resources: Beyond just price comparisons, ScriptSave WellRx offers various health and wellness tools, including pill reminders, medication information, and lifestyle tips, empowering you to manage your health more effectively.
Cons
- Price variability: As with most discount cards, the actual savings can vary significantly between pharmacies and even by the day, making consistent savings less predictable.
- Membership not always free: While many users can access the discounts without a fee, some features and enhanced savings levels may require a premium membership.
With over 65,000 pharmacies nationwide, including major chains and local stores, ScriptSave WellRx ensures comprehensive coverage. Whether you're seeking prescription savings for a one-time purchase or ongoing medication management, exploring what ScriptSave WellRx has to offer could end a long-lasting expense management saga.
Ultimately, this service extends beyond mere financial benefit, cultivating a user-friendly ecosystem equipped with digital tools designed to enhance your healthcare journey. By leveraging the plethora of resources and savings opportunities, ScriptSave WellRx certainly stakes its claim as a premier choice among GoodRx alternatives.
Rx Outreach
For many individuals, securing affordable medications can be a daunting task, but Rx Outreach provides a beacon of hope, especially for those with limited income. This non-profit mail-order pharmacy stands out by offering discounted prescription drugs primarily aimed at helping individuals who may not have reliable access to healthcare.
Founded in 2010, Rx Outreach has carved a niche as a mission-driven organization dedicated to providing medications at reduced prices to those who earn too much to qualify for Medicaid but too little to afford some commercial plans. Its compassionate approach focuses on inclusivity and customer care, making it a valuable alternative to other GoodRx alternatives.
How It Works
Unlike some programs requiring membership fees or discounts tied to cards, Rx Outreach simplifies the process. Patients can access affordable medicines by visiting their platform or reaching out via phone. The service covers a broad catalog of drugs, including numerous chronic and specialty medications, which are typically expensive under other plans.
Pros
- Income-based pricing ensures lower costs for eligible individuals.
- Comprehensive list of medications available for chronic diseases.
- Mail-order convenience delivers medicines directly to the patient's doorstep.
- Transparent pricing with no hidden fees, promoting budget-friendly solutions.
Cons
- Limited eligibility based on income and residency status.
- Some medications may still prove costly compared to bulk discounts.
- It lacks instant availability, relying on shipping for delivery.
In terms of impact, the organization's model serves approximately 80,000 people annually, emphasizing trust and community support. For anyone seeking alternatives with a humanitarian aspect intertwined with efficiency, Rx Outreach emerges as a commendable option.
Inside Rx
Inside Rx is a solid contender in the world of prescription savings, standing out among GoodRx alternatives with its compelling offers and simplicity. Owned by Express Scripts, one of America's largest pharmacy benefits managers, Inside Rx provides substantial discounts on both brand-name and generic medications. Their emphasis is on transparency and accessibility, making it easier than ever to cut down on prescription costs.
About Inside Rx
Inside Rx collaborates with a broad network of pharmacies, including giants like Walgreens, Duane Reade, and Rite Aid, among others, ensuring that users have access to discounts at over 40,000 locations nationwide. The program focuses particularly on patients who either lack insurance or have high deductible plans, thus making essential medications more affordable for a larger demographic.
Pros and Cons
Pros
- Wide Pharmacy Network: Offers coverage in thousands of pharmacies nationwide, enhancing accessibility for patients anywhere in the U.S.
- Significant Discounts: Reports show users saving an average of 70% on generic drugs and up to 30% on brand-name medications, a notable benefit for those relying heavily on prescriptions.
- Free to Use: Unlike some prescription savings programs, Inside Rx does not require a membership fee or subscription.
Cons
- Not Insurance: Although beneficial, it's not a replacement for insurance and may not provide the comprehensive coverage some patients need.
- Limited to Certain Medications: While Inside Rx covers many medications, not all drugs on the market are eligible for discounts, particularly newly released medications.
How It Works
- Search for Medication: Users can simply search for their prescription medication on the Inside Rx website to see the discounted price and participating pharmacies.
- Download Coupon: Once the desired medication is located, users can download a coupon providing the discount information.
- Present at Pharmacy: The coupon can be presented at a participating pharmacy's checkout counter to receive the discount on their prescription medication.
Usage Statistics
With over a million users nationwide, Inside Rx has effectively settled its place as a reliable option for reducing prescription costs. Their transparency and simple process are well-received by many looking for practical solutions to high drug prices.
Given the evolving landscape of healthcare and prescription affordability, Inside Rx continues to adapt, offering patients valuable options to trim down expenses and manage their health more economically. It’s a compelling choice for savers exploring drug discount options in 2025.
Conclusion
As 2025 unfolds, the prescription savings landscape is richer and more diversified than ever before. While GoodRx alternatives vie for attention, understanding their distinct advantages and limitations can greatly impact how you save on your medications. From zero-cost cards like the National Drug Card, which promises up to 75% savings at over 60,000 pharmacies, to more niche services tailored to specific needs, there's something for everyone.
One recurring theme among these alternatives is their shared objective of making prescription drugs more affordable and accessible. Each platform leverages partnerships with pharmacies and drug manufacturers to provide competitive pricing, but it's crucial to dig deeper and see where the savings lie beyond the headline percentage discounts. Consider a few variables: acceptance at local pharmacies, compatibility with current insurance plans, and the extent of drug coverage.
Here's a quick glance to compare some standout features of these alternatives:
| Alternative | Key Feature | Notable Pro | Notable Con |
|---|---|---|---|
| National Drug Card | Free discount card | Widely accepted | Savings vary by pharmacy |
| Blink Health | Online platform | Transparent pricing | Must prepay for prescriptions |
| SingleCare | No membership fees | Incredible savings on generics | Limited savings on brand-name drugs |
It's worth embracing the fact that in a quickly evolving market, flexibility can be your best friend. Switching between services or even using more than one depending on the medication can maximize your pharmacy savings. Ultimately, understanding not just the savings, but the support each program offers, will lead to a decision that best fits your lifestyle and healthcare needs.
With a broad array of drug discount options, now might be the perfect time to try something new. Each step in the path towards affordable healthcare takes you closer to better financial and personal well-being.
Tracy McKee
February 7, 2025 AT 11:03GoodRx is dead long live the alternatives but honestly most of these are just repackaged coupons with no real transparency
you think you're saving but then at checkout the pharmacy says 'sorry that price doesn't apply here' and you're back to square one
also why do so many of these require you to download an app like we're in 2012
and the pharmacy networks? laughable
65k pharmacies my ass half of them are closed or don't honor it
stop pretending this is healthcare innovation it's just coupon spam
Abigail M. Bautista
February 9, 2025 AT 07:05Cost Plus Drugs is the only one that actually makes sense
Mandeep Singh
February 9, 2025 AT 17:01Why are all these American apps ignoring global access
if you're from India you can't even register for half of them
and the prices? useless when your local pharmacy charges 10x more for the same pill
why do westerners think their solutions are universal
Chris Bellante
February 11, 2025 AT 07:53Let’s unpack the structural inefficiencies here
the entire model is predicated on arbitrage between PBMs and retail pharmacy margins
what these platforms do is bypass the PBM layer entirely by negotiating direct manufacturer-to-consumer pricing
the real innovation isn't the app it's the vertical integration of supply chain logistics
and the fact that Blink and Cost Plus Drugs are eliminating intermediaries is a systemic disruption
not just a discount card
the legacy model is fundamentally broken
Nicole Manlapaz
February 12, 2025 AT 02:30Y'all need to try SingleCare if you're on meds like metformin or lisinopril
I saved 70% last month and the app is stupid simple
just type in your drug and it shows you the closest pharmacy with the best price
no sign up no card no stress
and they even have a feature that tells you when your refills are due
so helpful if you're like me and forget stuff
you're welcome lol
Frederick Staal
February 12, 2025 AT 05:12Oh great another article that pretends these platforms are somehow 'ethical' or 'revolutionary'
they're not
they're just the latest iteration of predatory capitalism dressed up as consumer empowerment
the same corporations that gouged you on insurance are now monetizing your desperation through these apps
they take a cut from the pharmacy
they harvest your data
they push you toward generics even when brand is medically necessary
and they make you feel like you're winning when you're just surviving
it's not healthcare reform it's financial triage with a mobile interface
erin orina
February 14, 2025 AT 03:31Thank you for this list!! 🙌
Just used RxSaver for my anxiety med and saved $90
so relieved
also the app is so clean and doesn't spam you
you're doing god's work here 💛
Lisa Uhlyarik
February 15, 2025 AT 12:41Everyone's missing the point
these aren't solutions they're distractions
the real problem is that pharmaceutical monopolies control the entire supply chain
and these apps are just letting you pick which hole to crawl through
while the CEOs laugh all the way to the bank
you think Blink or Cost Plus Drugs are fighting the system
no
they're just the new face of it
they're still dependent on the same broken infrastructure
you're not saving money you're just being given slightly less pain
and you call that progress
Kelley Akers
February 16, 2025 AT 07:07Rx Outreach is the only one that doesn't feel like a scam
the others are just marketing gimmicks
but this one? it's a nonprofit
they don't care about your data
they care about your life
and if you're not using them you're not trying hard enough
also if you're not low income you don't get to complain about drug prices
you're part of the problem
Cameron Perry
February 16, 2025 AT 14:47Has anyone tried Medicine Shoppe in person?
I went to one last week and the pharmacist actually asked me how I was doing and remembered my name
and he gave me a discount just because he felt bad
no app no card
just a human being
kinda made me cry honestly
we need more of this not more apps
Peggy Cai
February 18, 2025 AT 03:53Cost Plus Drugs is the only honest model
everything else is theater
the rest are just middlemen with better UI
but Mark Cuban? he's not doing this for charity
he's exposing the fraud of the entire system
and that's why the industry hates him
they can't profit off opacity anymore
and you think you're saving money with these other apps
but you're still paying the hidden tax
Cost Plus? you know exactly what you're paying
no tricks
no fine print
just math
and that's revolutionary
Taylor Smith
February 19, 2025 AT 08:22Anyone else notice how Blink Health doesn't work for controlled substances?
I tried for my ADHD med and it said 'not available'
but GoodRx had it
so it's not universal
just selective
and that's kind of a problem if you're on something essential
Tammy Cooper
February 19, 2025 AT 08:55Oh wow so now we're supposed to be grateful for apps that let us pay $14 for insulin instead of $300
bravo
we've turned healthcare into a coupon clipper game
and we call it progress
how about we just make drugs affordable for everyone instead of teaching people how to haggle for their life
also I'm pretty sure Rx Outreach is the only one that doesn't make me feel like a charity case
the rest? just feel like digital panhandling
Alyssa Hammond
February 20, 2025 AT 03:32Okay but have you read the terms of service for these apps?
they all reserve the right to change pricing at any time without notice
and they all sell your data to third parties
and most of them are owned by the same private equity firms that own the insurance companies you're trying to escape
so you're not escaping the system
you're just paying the same people through a different portal
and you think you're clever
you're not
you're just the mark
and the real scam isn't the price
it's the illusion that you have power here
Jill Amanno
February 21, 2025 AT 03:50Why are we even talking about apps and cards
the real question is why does the US even have this broken system
in every other developed country you walk into a pharmacy and pay $5
no app no card no search no comparison
just medicine
we've turned healthcare into a marketplace
and we call it freedom
but it's not freedom
it's trauma
and these 'alternatives' are just bandaids on a severed artery
we need universal pricing not better coupons
Kate Calara
February 21, 2025 AT 21:29Did you know that Blink Health is owned by a company that also owns a mail-order pharmacy that charges 3x more for the same drug
and that inside Rx is a subsidiary of Express Scripts who used to be the biggest PBM in the country
and that GoodRx itself is backed by a hedge fund that shorted pharmaceutical stocks
so these 'solutions' are just financial instruments
your savings are their profit
and you're not a customer
you're a data point
and if you think you're winning
you're being played
Chris Jagusch
February 23, 2025 AT 15:59Cost Plus Drugs is the only real option
everything else is corporate theater
and if you're still using GoodRx you're basically paying for the privilege of being exploited
why do you think they made it so easy to use
because they want you addicted
they want you to think this is normal
but it's not
it's a scam wrapped in a mobile app
and you're the sucker
Phillip Lee
February 23, 2025 AT 16:52Cost Plus Drugs is the only model that aligns incentives
everyone else profits from your need
they profit from your ignorance
they profit from your desperation
Cost Plus? they profit from transparency
and that's why it works
because they're not selling you a discount
they're selling you honesty
and in a system built on lies
that's the only thing that matters